MS Sports Management
Program at a Glance:
- Online or On-Campus
- Industry-relevant internships and job placement assistance
- One-on-one guided career development and coaching
- Complete degree in one-year - full and part-time options also available
New York City is home to one of the largest and most iconic sports markets in the world. Roc Nation School Sports Management graduate students earn their master’s degree while studying in a top market within the $500 billion sports industry.
As the sport industry expands, so does the need for passionate and innovative leaders. Students in this program will:
- Study with renowned faculty members
- Learn innovative ways to approach the many responsibilities and challenges faced by professional sports teams, college athletics, and the business of sports
The rigorous curriculum, infused with experiential learning opportunities, are specifically designed to provide students with the skills necessary to be successful within the sport industry.
The master of science in sports management is structured to offer a flexible format for instruction and interaction with industry professionals and full-time faculty. Students may choose from an accelerated, standard, or flexible track to accommodate the needs of today’s professionals.
LIU's elite alumni network and proximity to world-leading sports organizations and venues sets the Roc Nation School's master of science in sports management program apart. These connections provide a range of professional opportunities for our students in the form of internships, mentorships, networking opportunities, and more.
Hybrid Learning Model
Our hybrid course model lets students complete much of their coursework online while meeting face-to-face several times each semester with an expert practitioner.
Major Requirements
| Course Number | Credits |
| SPM 610 Strategic Sports Management | 3 |
| SPM 620 Legal and Ethical Issues in Sports | 3 |
| SPM 630 Sports Operations and Facilities Management | 3 |
| SPM 640 Sports Marketing Promotions and Sales | 3 |
| SPM 650 Leadership in Sports Management | 3 |
| SPM 660 Alternative & Global Sports | 3 |
| SPM 670 eSports, Sports Betting & Fantasy Sports | 3 |
| SPM 680 Sports Finance | 3 |
| SPM 690 Sports Analytics | 3 |
| SPM 700 Capstone in Sports Management | 3 |
Courses
SPM 610 Strategic Sports Management
This course provides a comprehensive overview of the sports ecosystem and the principles, techniques, and tools required of emerging sports leaders. Students think critically about social responsibility, ethics, globalization, innovation, and the future of the sports industry.
Credits: 3
Every Fall
SPM 620 Legal and Ethical Issues in Sports
This course provides an extensive overview of legal principles related to sports, including tort, contract, constitutional, criminal, employment, labor, antitrust, and agency law. Students think critically about the ethical issues faced by sports organizations and athletes at all levels and develop the skills necessary for an ethical decision-making process.
Credits: 3
Every Fall
SPM 630 Sports Operations and Facilities Management
This course examines the planning, development, and maintenance of sports and leisure facilities to maximize operations, quality, and performance. Students develop an understanding of service operations, policy development, risk management, financial management, and human resource management. Students visit New York City’s top sports venues to put these skills into practice.
Credits: 3
Every Fall
SPM 640 Sports Marketing, Promotions, and Sales
This course explores the facets of successful promotion in the sports and entertainment industries. Students analyze consumer behavior, develop marketing and public relations strategies to generate sales and cultivate fan loyalty, master digital innovations impacting events, and utilize market research to maximize sports consumption.
Credits: 3
Every Fall
SPM 650 Leadership in Sports Management
Students in this course develop a comprehensive understanding of leadership styles and characteristics, situational influences, and the use of power within the context of an organization’s structure. Students gain the skills necessary to develop the right roles in the organization; recruit, retain, and motivate talent; and optimize project management.
Credits: 3
Every Spring
SPM 660 Alternative and Global Sports
This course provides an extensive overview of alternative and global sports management. Students identify best practices in these areas by examining case studies of emerging alternative and global sports industries using examples like ESPN coverage of the X Games, snowboarding, skateboarding, extreme skiing, the Olympics, FIFA, F1 racing, rugby, and more.
Credits: 3
Every Spring
SPM 670 eSports, Sports Betting and Fantasy Sports
This course introduces students to the fundamentals of eSports, Sports Betting, and Fantasy Sports management. Students identify best practices through case studies of these booming industries and their associated stakeholders, including leagues, owners, advertisers, and publishers.
Credits: 3
Every Spring
SPM 680 Sports Finance
This course provides students with an overview of the financial and contemporary economic issues related to collegiate and professional sports, athletes, and the sports industry as a whole. Students focus on projecting revenue growth and cost optimization over time and fundraising for sports ventures in capital markets. By the end of this course, students have a greater understanding of the role of finance in the sports industry and its impact on strategic decision-making.
Credits: 3
Every Spring
SPM 690 Sports Analytics
This data-driven course introduces the skills, technologies, applications, and practices essential to understanding and evaluating performance in the sports industry. Students use statistical analysis, game theory, predictive analytics, and simulations to measure player performance, drive strategy and decision-making, and optimize fantasy sports and sports betting.
Credits: 3
Every Summer
SPM 695 Independent Study
Independent Study is designed to give students an opportunity to do independent work in their major under the guidance of a member of the faculty. To be eligible, students must have Department permission.
Credits: 3
On Demand
SPM 700 Capstone in Sports Management
The Capstone in Sports Management is a culminating project reflecting the theories, research methods, analytical skills, and substantive knowledge obtained throughout the graduate curriculum. This experience may take the form of an internship, research-based thesis, or project as directed by the professor.
Credits: 3
Access & Proximity
-
Access to Industry Leaders
Our students have access to some of the top sport industry leaders, via the Roc Nation Speaker Series. Speakers have included:
- Adam Silver: NBA Commissioner
- Bernadette McGlade: Atlantic 10 Conference Commissioner
- Adam Petrick: Global Director of Brand and Marketing, PUMA
- Don Garber: MLS Commissioner
- Michael Rubin: 76ers Owner; Executive Chairman, Fanatics
- Kim Miale: NFL Sports Agent
- Jay Brown: Co-Founder, Roc Nation
-
Access to New York Sports Teams
- Brooklyn Nets
- New York Yankees
- New York Mets
- New York Giants
- New York Jets
- New York Knicks
- New York Rangers
- New York Red Bulls
- New York City Football Club
- New York Liberty
- New Jersey / New York Gotham Football Club
- New York Islanders
- New Jersey Devils
-
Proximity to New York Sports Venues
- Barclays Center
- Yankee Stadium
- MetLife Stadium
- Madison Square Garden
- Citi Field
- UBS Arena
- Prudential Center
- Red Bull Arena
-
Collegiate Athletic Presence
With 38 NCAA Division I athletic teams, students have opportunities to work and learn right on campus
-
Access to Industry Leaders
Our students have access to some of the top sport industry leaders, via the Roc Nation Speaker Series. Speakers have included:
- Adam Silver: NBA Commissioner
- Bernadette McGlade: Atlantic 10 Conference Commissioner
- Adam Petrick: Global Director of Brand and Marketing, PUMA
- Don Garber: MLS Commissioner
- Michael Rubin: 76ers Owner; Executive Chairman, Fanatics
- Kim Miale: NFL Sports Agent
- Jay Brown: Co-Founder, Roc Nation
-
Access to New York Sports Teams
- Brooklyn Nets
- New York Yankees
- New York Mets
- New York Giants
- New York Jets
- New York Knicks
- New York Rangers
- New York Red Bulls
- New York City Football Club
- New York Liberty
- New Jersey / New York Gotham Football Club
- New York Islanders
- New Jersey Devils
-
Proximity to New York Sports Venues
- Barclays Center
- Yankee Stadium
- MetLife Stadium
- Madison Square Garden
- Citi Field
- UBS Arena
- Prudential Center
- Red Bull Arena
-
Collegiate Athletic Presence
With 38 NCAA Division I athletic teams, students have opportunities to work and learn right on campus
Career Opportunities
Your sport management degree can be used in numerous ways in this $500 Billion global industry.
- General Manager
- Athletic Coach
- Athletic Director
- Collegiate Sport Administration
- Sports Marketing Manager
- Account Executive
- Professional Sports Operations
- Public Relations Manager
- Event & Venue Management
- Sport Analytics Manager
- Sport Agent
- Sport Lawyer
Scott Angarola
© Long Island University