SCHOOL OF ENTREPRENEURSHIP AND INNOVATION

BS Sports Management

New York City is home to one of the largest and most iconic sports markets in the world. Sports Management students will earn their degree while studying in the $500 billion sports industry market.

The Sports Management program trains students in all aspects of sports management and places them at the doorstep of the most successful and lucrative businesses in the sports world. Students will study a variety of disciplines, including business, marketing, communications and management, and will gain industry specific skills, such as representation, administration, branding, event planning, and public relations.

Students will have the opportunity to gain exceptional career experience before graduating through premier internship opportunities and access to the University’s global alumni network. Shark Nation is well represented in the sports world, and LIU alumni have risen to the heights of the sports industry.

QUALITIES THAT SET OUR PROGRAM APART:

  • Students will work with an elite faculty who are at the top of their professions. LIU’s Sports Management program is led by two-time Super Bowl Champion and former Giant’s player Perry Williams.
  • Students will learn from an exciting roster of visiting guests, from executives at leading talent agencies and professional leagues to network television producers and team radio broadcasters.

Program Curriculum

Course # Course Name Credits
Required Sports Management Courses
(42 Credits)
ACC 211 Accounting Principles I
3
FIN 211
Principles of Finance I  3
MAN 211 Principles of Management
3
MKT 211 Marketing Principles and Practices 
MAN 216 Business Communication 
ENT 201
Foundations of Entrepreneurship
MAN 231 Negotiation Strategy 3
SPM 240 Introduction to Sports Management 3
SPM 241 Facility Management
SPM 242 Sports Marketing 3
SPM 243  The Economics of Sports 3
SPM 244 Sports Law 3
SPM 245 Internship in Sports Management 3
SPM 246 Psychology of Sports 3
Liberal Arts and Sciences Electives 
(28-29 Credits)
Co-Related Required Courses (which can be included in core or electives).
CACJ 39 Sports Crimes 3
HE 205 Substance Abuse 3
NTR 213 Nutrition 3
ORC 105 Public Speaking 3
PHI 178 Ethics and Society 3


ILO # ILO Name Credits
Core Curriculum Requirements
(31-32 Credits)
All undergraduate students must complete a core curriculum of 31-32 credits that encompass the University's institutional 
learning outcomes (ILO's) and student learning objectives.
ILO 1 Creative and Reflective Capacities 3
ILO 2 Historical and Intercultural Awareness 6
ILO 3 Quantitative and Scientific Reasoning 7-8
ILO 4 Oral and Written Communication 6
ILO 5 Information and Technological Literacies 3
ILO 6 Critical Inquiry and Analysis 3
ILO 7 Ethical Reasoning and Civic Engagement 3

* Some courses may count as core and others as electives.

Credit Requirements
Total Major Requirement Credits 42
Total Elective Liberal Arts & Sciences Credits 28-29
Total Core Requirement Credits 31-32
Total Degree Credits 120

Courses

ACC 211 Accounting Principles I

This course presents an introduction to fundamental financial accounting principles, concentrating on identifying, recording, and communicating the economic events of a business organization. This course studies the theory and practice of accounting. Topics covered during the semester include the balance sheet, income statement, and principles required to understand financial accounting systems. 

Credits: 3
Every Semester



CACJ 339 Sports Crime

This course is a survey of violence and other deviance in sports and how they relate to society and criminal law. Special attention is given to the reduction of violence in sports as well as its defense. Hockey, baseball, football, soccer, basketball, boxing and horse racing are all discussed with respect to violence, drugs and gambling.

Credits: 3
On Occasion



ENT 201 Foundations of Entrepreneurship

Introduction to the fundamentals of Entrepreneurship helps students gain an understanding of the business principles necessary to start and operate a business. Students will develop an awareness of the opportunities for new venture formation and develop the planning skills needed to open a new technology-based enterprise. Students will explore the traits and characteristics of successful entrepreneurs and, gain an awareness of knowledge needed in research, planning, operations, and regulations impacting investment readiness. They will learn strategies of business in management and marketing and the economic role of the entrepreneur in the market system. The course will cover all aspects of entrepreneurship and enterprise formation. By the end of the class students should be ready to start their own business from the ground up.     

Credits: 3
Every Spring



FIN 211 Principles of Finance I

This course provides basic principles by which the modern corporation manages its assets, controls its liabilities and raises new capital. Topics covered include the mathematics of finance, valuation and rates of return on securities, financial statement analysis, forecasting, planning and budgeting, working capital management, introduction to capital budgeting techniques, and cost of capital considerations.  Prerequisite or Co-requisite of ACC 11 is required or permission of Chair.

Credits: 3
Every Semester


HE 205 Substance Abuse*

This course is an examination of the uses of prescription, over-the-counter and consciousness altering drugs in contemporary America. Emphasis is placed on making improved health-related decisions when confronted by substance use. A non-judgmental approach is used to encourage students to discuss their experiences, attitudes and values related to drug usage. *May be taken and recognized as Liberal Arts credit.

Credits: 3
Every Fall and Spring



MAN 211 Principles of Management

This course introduces the student to management history, concepts, theories and practices. The managerial functions of planning, organizing, leading and controlling are examined.

Credits: 3
Every Semester


MAN 216 Business Communication

This course is designed to improve effective business communication with emphasis on individual and interpersonal skills building. Topics include, but are not limited to, determining appropriate style and tone in various types of written business communications; strengthening verbal effectiveness through the use of presentations and graphics; and learning to interpret and use non-verbal communication for greater impact. This course addresses the unique communication challenges that arise as a result of diversity, globalization and the pervasiveness of technology. Prerequisites: FIN 11, MAN 11, MAN18, MAN 11. Junior status.

Credits: 3
Every Fall, Spring and Summer


MAN 231 Negotiation Strategy

This course allows students to develop the ability to convey important points of view, by analyzing complex bargaining positions while applying the totality of intuition and learning gained through their educational and life experience. The delivery of this class is experiential. Students build advanced interpersonal, communication, presentation, and constructive conflict resolution skills through the use of business-specific, knowledge-intensive exercises and role-plays. The course is highly beneficial to students in the management major and is a very strong elective for personal development that can complement any major.

Credits: 3
Every Fall and Spring


MKT 211 Marketing Principles and Practices

This is the core-marketing course for the LIU Undergraduate Program and it also appeals to non-business-majors who are interested in marketing. The aim of the course is to provide a rigorous and comprehensive introduction to contemporary marketing practice. The participants learn how to analyze complex business situations, identify underlying problems and decide on courses of actions with the help of the modern marketing management techniques. The students learn the concepts and terminology of modern marketing management during lectures, cases and class discussions. Application of the marketing management concepts becomes the focus for the term project.

Credits: 3
Every Fall and Spring


NTR 213 Nutrition

In this course, students learn about the role of nutrition in improving health and applying these ideas to developing healthy eating patterns. They will understand how food choices and physical activity contribute to total well-being. 

Credits: 3
Every Fall and Spring


ORC 105 Public Speaking

This course builds student confidence and skills in speaking in various face-to-face settings. Principles of speech composition and public address with emphasis on effective speaking and fundamentals of voice and diction are covered in this course. Students prepare and deliver short speeches to their peers on various assigned topics for critical analysis and feedback.
Credits: 3
Every Semester



PHI 178 Ethics and Society

What does it mean to be a good person? What are our ethical obligations to other individuals and to society as a whole? Is there such a thing as moral truth, or is morality "relative" to individuals or societies? This course is an introduction to ethics, the branch of philosophy that addresses such questions.

Credits: 3
On Occasion


SPM 240 Introduction to Sports Management

This course focuses on the basic philosophy, function, and principles of sports at all levels. Students will be exposed to the various career options plus their attendant roles and responsibilities.

Credits: 3
Every Fall and Spring


SPM 241 Facility Management

This course will focus on planning, designing and financing of athletics facilities. In addition attention is accorded to the primary goals and objectives of facility managers.

Credits: 3
Every Fall


SPM 242 Sports Marketing

This course focuses on the process of designing and implementing activities for the promotion and distribution of a sport product to a consumer. The principal steps in developing a marketing plan are outlined. 
Credits: 3
Every Spring


SPM 243 The Economics of Sports

This course will analyze contemporary sports using an economic approach. Issues such as the remuneration of professional athletes, the impact of competitive balance on team profits, the dichotomy and possible exploitation of student-athletes, and the pricing of television rights are subjected to economic analysis. Antitrust legislation and public financing of facilities are also critically examined. Cross listed with ECO 338. 

Credits: 3
Every Fall and Spring


SPM 244 Sports Law

This course will provide the student with a concentrated foundation for understanding the law and its relationship to organized athletics and sports management. Specific topics that will be highlighted include the impact of antitrust laws, personal service contracts, labor law, injury and liability, gender equity and sexual harassment. An examination of the role of legal services within the realm of sports organizations will be covered.

Credits: 3
Every Spring


SPM 245 Internship in Sports Management

In this course, internships will serve as a planned program of research observation, study and participation in any variety of field settings pertaining to the area of sports management at the college professional level or in recreation advertising, marketing, facilities management, manufacturing, and the like. This experience will enrich and inform classroom study via hands-on practical experience. Internships will by arranged by the student and approval must be obtained from the Director prior to commencement of the internship. A faculty advisor will be appointed to oversee the internship experience.

Credits: 3
Every Fall and Spring


SPM 246 Psychology of Sports

An introduction to the psychological factors that are important for athletic and team functioning in sports. Students will explore key theories and research across a range of psychological topics relevant to athletes and teams, and examine relationships between psychological factors and how they influence sports performance. Psychological factors that affect sports participation and the application to practical sports situations.

Credits: 3
Alternate Semesters


 

 

 


CONTACT

College of Management
LIUPostbiz@liu.edu