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Phone: (516) 299-2104
Carter Anne McGowan
Associate Professor and Director, Arts Management Program
B.A., St. John's University
J.D., Cornell Law School
M.F.A. City University of New York, Brooklyn College
M.F.A. New York University, Tisch School of the Arts
Carter.McGowan@liu.edu
Katherine Cross
Adjunct Professor of Arts Management
B.A., Duke University
M.B.A., Yale University
Marc Courtade
Adjunct Professor of Arts Management
B.A., SUNY Buffalo
B.P.S., Empire State College
M.S., The New School
Barry Stern
Adjunct Professor of Arts Management
B.F.A., Maryland Institute College of Art
M.F.A., Long Island University
Certificate, Smithsonian Institution Center for Museum Studies
[Program | Curriculum | Courses]
Arts administrators are needed in federal, state and community arts
agencies, service organizations, galleries, museums, theatre and dance
companies, orchestras, performing arts centers, radio and television stations,
film distribution and promotion companies, music studios and many other
organizations in this growing field. The Bachelor of Fine Arts in Arts
Management provides competency in the fine arts with a solid foundation in
business. The program develops skills in critical thinking, leadership,
management, planning and finance; adding specialization courses to apply these
aptitudes to arts institutions. A concentration is established in one area of
the arts (Art History, Art Studio, Broadcasting, Film, Music, Theatre or
Dance.) Each area of arts concentration includes history and theory classes as
well as applied work. The additional Arts Management coursework includes
classes in accounting, economics, management, marketing, law, and public
relations, communications, public speaking and computer graphics.
The program of study culminates with an internship in a professional arts
organization. Internships are available both off and on campus. Students have
been placed at the Heckscher Museum,
Nassau County Museum,
WLIW-TV,
Tilles Center for the Performing
Arts, Hillwood
Museum and various venues in the New York City metropolitan area.
Independent study options and thesis work are also available for advanced study
in selected aspects of a student's concentration.
Admission
Candidates for admission to the Bachelor of Fine Arts in Arts Management
interview with the Program Director and identify a primary area of interest.
They will be officially admitted by the major area department according to the
individual program requirements.
Degree Requirements
Coursework in the B.F.A. in Arts Management has two primary
components:
(1) Arts Management/Business/related courses and (2) Arts
Concentration and supplemental arts coursework. The total number of credits in
these two areas constitutes the major requirement. The B.F.A. consists of 46
credits of arts management/business and related courses, 39 credits of arts
coursework, 41 Core Curriculum credits to include six credits of Economics, and
six Elective credits.
[Program | Curriculum | Courses]
| I. |
Arts
Management/Business/Related Courses |
46 cr. |
| |
| Management Courses, 19
cr. |
| Introduction to Arts Management
(ARM 54) |
3 |
| Arts Management Practices (ARM
55) |
3 |
| Arts Management Practicum (ARM
55A) |
1 |
Management course in area of major
focus:
Theatre Management (THA
11)
Gallery and Museum Management (ARM
61)
The Music Industry (ARM
63)
Television Station Management (BDST
58) |
3 |
| Principles of Management (MGT 11) |
3 |
| Organizational Behavior (MGT 12) |
3 |
| Internship (ARM 99) |
3 |
|
| Business Courses, 6
cr. |
| Introduction to Accounting (ACC11) |
3 |
One course in law from the
following:
Law, Contracts and Unions in
Theatre (THA 12)
Legal Environment of Business
(LAW 13)
Media and the Law (JOUR 10) |
3 |
|
| Related Courses, 21
cr. |
| Development, Grants and Fund Raising (ARM
57) |
3 |
| Principles of Marketing (MKT 11) |
3 |
| Public Speaking (ORC 1) |
3 |
| Writing and Editing for PR (PR2) |
3 |
One business communications course from the
following:
Writing for Media Arts (CMA
5)
Effective Business Communications (MGT
16)
Media and the Law (JOUR 10) |
3 |
Two course series in computer
use:
Computer Layout I (CGPH
5)
Advanced Computer Layout (CGPH 6
)
or
Using
Computers in PR (PR 30) Communication Design
for PR (PR 35) |
6 |
|
|
| II. |
Arts |
39 cr. |
| |
Major Area of Concentration (Art History,
Art Studio, Broadcasting, Dance, Film, Music, Theatre)
The student is required to complete a minimum of thirty credits in the chosen area of focus. |
General Arts
The student is expected to complete nine credits in arts outside of the area of focus. |
|
|
| III. |
Core
Credits
(six credits in Economics are
required) |
41 cr. |
| IV. |
Electives |
6 cr. |
|
| |
Total |
132 cr. |
[Program | Curriculum | Courses]
ARM 54 Introduction to Arts Management
This course is an introduction to the field of arts management, its history, current business
practices and career opportunities. The focus will be on the management
techniques needed to be an arts administrator, concentrating on management
issues and business operations. Various aspects of the arts such as staffing
financing, economic impact and application, marketing, fundraising and
governance are covered. Students will learn about the relationship of art to
government, business and education as well as the relationship of the
individual artist to the arts organization.
Fall, 3 credits
ARM 55 Arts Management Practices
This course analyzes
the practical applications of arts management from various perspectives
including planning, marketing, finance, organizational design and personnel.
Case studies and current examples are used to examine management theories and
applications and to analyze the various options and outcomes.
Prerequisite: ARM 54
Spring, 3 credits
ARM 55A Arts Management Practicum
An intensive
experience in an arts management position related to the student's area of
concentration. To be taken in conjunction with ARM 55.
Prerequisite: ARM
54
Spring, 1 credit
ARM 57 Development, Fundraising and Grant Writing
An
introduction to fund development principles in the arts. Topics will include
annual and capital campaigns; government, corporate, foundation and individual
giving, direct mail solicitation, special events and information systems. This
is a writing intensive course in which students will write solicitation
letters, grant proposals and complete grant applications and complete a report
on the mission, program and income sources of a non-profit arts
institution.
Prerequisites: ARM 54, 55
Spring, 3 credits
ARM 60 Anatomy of a Museum (formerly ARM 3)
An
introductory course exploring the workings of a gallery/museum and the roles
that trustees, directors, curators and other museum staff play in the
administration of historical properties. The course explores the history,
philosophy and purpose of museums as well as the methodology of visual
interpretation.
Fall, 3 credits
ARM 61 Museum Management (formerly ARM 4)
This course
covers the planning and installation of gallery exhibitions and applies the
knowledge gained in ARM 60. Direct experience with the problems of a permanent
collection as well as temporary exhibits is explored. Apprenticeship experience
is geared to the interests of the students. Field trips to studios, galleries
and museums are included.
On Occasion, Spring, 3 credits
ARM 62 Principles and Practices of the Music
Industry
This course will provide a general orientation to the
music entertainment profession and assist in the development of critical
thinking in the analysis of the music industry. Focus will be on the following
topics: scope and overview of the record industry, artist management, unions
and guilds, publishing, retail and distribution, marketing, and concert
management.
On Occasion, Fall, 3 credits
ARM 89 A, B, C Advanced Independent Study in Arts
Management
Individual faculty-guided research and projects in Arts
Management. Plan of study must be approved by the faculty supervisor and
program director.
May be repeated.
Prerequisite: Permission of the
program director
Every Semester, 1, 2, or 3 credits
ARM 91 Arts Management Thesis
The Arts Management thesis
is generally completed during the senior year and is the compilation of
intensive research in the student's arts focus area.
Prerequisite:
Permission of the program director
Every Semester, 3 credits
ARM 99 Internship in Arts Management
A resident
internship with an arts management organization in the student's concentration.
Internships require 125 to 150 hours of residency work, and must be arranged
the semester prior to the residency with the program director.
May be
repeated for a total of six credits.
Prerequisite: Permission of the program director
Every Semester, 3 credits
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