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C.W. Post Campus
School of Visual and Performing Arts
School of Visual and Performing Arts
 
 
 

Arts Management at C.W. Post

Phone: (516) 299-2104

Carter Anne McGowan
Associate Professor and Director, Arts Management Program
B.A., St. John's University
J.D., Cornell Law School
M.F.A. City University of New York, Brooklyn College
M.F.A. New York University, Tisch School of the Arts
Carter.McGowan@liu.edu

Katherine Cross
Adjunct Professor of Arts Management
B.A., Duke University
M.B.A., Yale University

Marc Courtade
Adjunct Professor of Arts Management
B.A., SUNY Buffalo
B.P.S., Empire State College
M.S., The New School

Barry Stern
Adjunct Professor of Arts Management
B.F.A., Maryland Institute College of Art
M.F.A., Long Island University
Certificate, Smithsonian Institution Center for Museum Studies

[Program | Curriculum | Courses]

Arts Management Program

Arts administrators are needed in federal, state and community arts agencies, service organizations, galleries, museums, theatre and dance companies, orchestras, performing arts centers, radio and television stations, film distribution and promotion companies, music studios and many other organizations in this growing field. The Bachelor of Fine Arts in Arts Management provides competency in the fine arts with a solid foundation in business. The program develops skills in critical thinking, leadership, management, planning and finance; adding specialization courses to apply these aptitudes to arts institutions. A concentration is established in one area of the arts (Art History, Art Studio, Broadcasting, Film, Music, Theatre or Dance.) Each area of arts concentration includes history and theory classes as well as applied work. The additional Arts Management coursework includes classes in accounting, economics, management, marketing, law, and public relations, communications, public speaking and computer graphics.

The program of study culminates with an internship in a professional arts organization. Internships are available both off and on campus. Students have been placed at the Heckscher Museum, Nassau County Museum, WLIW-TV, Tilles Center for the Performing Arts, Hillwood Museum and various venues in the New York City metropolitan area. Independent study options and thesis work are also available for advanced study in selected aspects of a student's concentration.

Admission

Candidates for admission to the Bachelor of Fine Arts in Arts Management interview with the Program Director and identify a primary area of interest. They will be officially admitted by the major area department according to the individual program requirements.

Degree Requirements

Coursework in the B.F.A. in Arts Management has two primary components:
(1) Arts Management/Business/related courses and (2) Arts Concentration and supplemental arts coursework. The total number of credits in these two areas constitutes the major requirement. The B.F.A. consists of 46 credits of arts management/business and related courses, 39 credits of arts coursework, 41 Core Curriculum credits to include six credits of Economics, and six Elective credits.

[Program | Curriculum | Courses]

Required Curriculum

I. Arts Management/Business/Related Courses 46 cr.
 
Management Courses, 19 cr.
Introduction to Arts Management (ARM 54) 3
Arts Management Practices (ARM 55) 3
Arts Management Practicum (ARM 55A) 1
Management course in area of major focus:
     Theatre Management (THA 11)
     Gallery and Museum Management (ARM 61)
     The Music Industry (ARM 63)
     Television Station Management (BDST 58)
3
Principles of Management (MGT 11) 3
Organizational Behavior (MGT 12) 3
Internship (ARM 99) 3

Business Courses, 6 cr.
Introduction to Accounting (ACC11) 3
One course in law from the following:
     Law, Contracts and Unions in Theatre (THA 12)
     Legal Environment of Business (LAW 13)
     Media and the Law (JOUR 10)
3

Related Courses, 21 cr.
Development, Grants and Fund Raising (ARM 57) 3
Principles of Marketing (MKT 11) 3
Public Speaking (ORC 1) 3
Writing and Editing for PR (PR2) 3
One business communications course from the following:
     Writing for Media Arts (CMA 5)
     Effective Business Communications (MGT 16)
     Media and the Law (JOUR 10)
3
Two course series in computer use:
     Computer Layout I (CGPH 5)
     Advanced Computer Layout (CGPH 6 )
     or
     Using Computers in PR (PR 30)
     Communication Design for PR (PR 35)
6
 
II. Arts 39 cr.
 
Major Area of Concentration (Art History, Art Studio, Broadcasting, Dance, Film, Music, Theatre)
The student is required to complete a minimum of thirty credits in the chosen area of focus.
General Arts
The student is expected to complete nine credits in arts outside of the area of focus.
 
III. Core Credits
(six credits in Economics are required)
41 cr.
IV. Electives 6 cr.

  Total 132 cr.

[Program | Curriculum | Courses]

Arts Management Courses

ARM 54 Introduction to Arts Management
This course is an introduction to the field of arts management, its history, current business practices and career opportunities. The focus will be on the management techniques needed to be an arts administrator, concentrating on management issues and business operations. Various aspects of the arts such as staffing financing, economic impact and application, marketing, fundraising and governance are covered. Students will learn about the relationship of art to government, business and education as well as the relationship of the individual artist to the arts organization.
Fall, 3 credits

ARM 55 Arts Management Practices
This course analyzes the practical applications of arts management from various perspectives including planning, marketing, finance, organizational design and personnel. Case studies and current examples are used to examine management theories and applications and to analyze the various options and outcomes.
Prerequisite: ARM 54
Spring, 3 credits

ARM 55A Arts Management Practicum
An intensive experience in an arts management position related to the student's area of concentration. To be taken in conjunction with ARM 55.
Prerequisite: ARM 54
Spring, 1 credit

ARM 57 Development, Fundraising and Grant Writing
An introduction to fund development principles in the arts. Topics will include annual and capital campaigns; government, corporate, foundation and individual giving, direct mail solicitation, special events and information systems. This is a writing intensive course in which students will write solicitation letters, grant proposals and complete grant applications and complete a report on the mission, program and income sources of a non-profit arts institution.
Prerequisites: ARM 54, 55
Spring, 3 credits

ARM 60 Anatomy of a Museum (formerly ARM 3)
An introductory course exploring the workings of a gallery/museum and the roles that trustees, directors, curators and other museum staff play in the administration of historical properties. The course explores the history, philosophy and purpose of museums as well as the methodology of visual interpretation.
Fall, 3 credits

ARM 61 Museum Management (formerly ARM 4)
This course covers the planning and installation of gallery exhibitions and applies the knowledge gained in ARM 60. Direct experience with the problems of a permanent collection as well as temporary exhibits is explored. Apprenticeship experience is geared to the interests of the students. Field trips to studios, galleries and museums are included.
On Occasion, Spring, 3 credits

ARM 62 Principles and Practices of the Music Industry
This course will provide a general orientation to the music entertainment profession and assist in the development of critical thinking in the analysis of the music industry. Focus will be on the following topics: scope and overview of the record industry, artist management, unions and guilds, publishing, retail and distribution, marketing, and concert management.
On Occasion, Fall, 3 credits

ARM 89 A, B, C Advanced Independent Study in Arts Management
Individual faculty-guided research and projects in Arts Management. Plan of study must be approved by the faculty supervisor and program director.
May be repeated.
Prerequisite: Permission of the program director
Every Semester, 1, 2, or 3 credits

ARM 91 Arts Management Thesis
The Arts Management thesis is generally completed during the senior year and is the compilation of intensive research in the student's arts focus area.
Prerequisite: Permission of the program director
Every Semester, 3 credits

ARM 99 Internship in Arts Management
A resident internship with an arts management organization in the student's concentration. Internships require 125 to 150 hours of residency work, and must be arranged the semester prior to the residency with the program director.
May be repeated for a total of six credits.
Prerequisite: Permission of the program director
Every Semester, 3 credits

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Long Island University C.W. Post Campus School of Visual and Performing Arts