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Charles William Post
The C.W. Post Campus of Long Island University in
Brookville, New York is named for the great American inventor Charles
William Post. Mr. Post was the father of Marjorie Merriweather Post,
from whom Long Island University purchased her Brookville estate
to  create
a Nassau County campus. The campus was founded on November 29, 1954,
which was the 100th anniversary of Charles William Post’s birth
(1854-1914). C.W. Post was the founder of the Post
Cereal Company, which marketed products such as Postum (a coffee
substitute), Grape Nuts and Post Toasties. C.W. Post is credited
as being the first person to use print advertising to promote interest
in his products. Because of this revolutionary advertising technique,
C.W. rapidly became one of the most successful business owners of
his era. In building his cereal empire, C.W. embodied ingenuity,
determination, and courage--qualities that are living inspirations
for Long Island University's students and faculty.
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