C.W. Post Business Graduate Writes Book on Retail Success

Looking for business advice? C.W. Post Campus of Long Island University alumnus Rudolf Waldner reveals top selling secrets in his new book, “Marketing from the Trenches: Your Guide to Retail Success” (Gotham City Publishers Inc, 2006).

Through anecdotes and proven methods, Waldner shares the “three Ps” -- people, place, and business partners -- that he says will grow your business exponentially. A dual citizen in the U.S. and Canada, Waldner has held various positions in many companies, including vice president of operations. He uses these experiences to draw his wisdom. He’s traveled the world, visiting more than 30 countries, and has guest lectured frequently.

The book has received glowing endorsements from, among other business leaders, Roxanne A. Jones, vice president and senior coordinating editor at ESPN, and James Whatley, a former operations director at Blockbuster, United Kingdom. Many executives have implemented Waldner’s strategies.

Waldner lives in Atlanta. He earned his Master of Business Administration degree from C.W. Post in 1993. His Web site can be found at www.trenchmarketer.com.

Posted: December 12, 2006