Resources for Public Relations - PR 70
Spring 2005
Compiled by Prof. Martha Cooney
mcooney@liu.edu, 516-299-2310
PRINT RESOURCES:
- Public Relations
| O'Dwyer's Directory of Public Relations Firms |
Bus HM 263 .O37 |
| O'Dwyer's Directory of Corporate Communications |
Bus HD 59 .035a |
| National Directory of Corporate Public Affairs |
Bus HD 59 .N24 |
| Public Relations Career Directory |
Bus HM 263 .P7654 |
| PR News Casebook (1000 Public Relations Case Studies) |
Bus HM 263 .P657 |
| Handbook of Public Relations |
Bus HD 59 .H267 |
- Media
| Bacon's Magazine Directory |
Bus Z 286 .P4 .B33 |
| Bacon's Newspaper Directory |
Bus Z 286 .N48 .B33 |
| Bacon's TV/Cable Directory |
Bus HE 8700.8 .B33 |
| Bacon's Radio Directory |
Bus HE 8664 .B33 |
| Bacon's Media Calendar Directory |
Bus Z 6951 .B23 |
| Standard Rate and Data Service (SRDS) |
Bus HF 5861 .D54 |
| (There are SRDS directories for Business,
Consumer, Newspaper, TV & Cable, and Direct Marketing advertising.) |
- Biographical
| (See also many biographical sources in general reference collection) |
| D & B Reference Book of Corporate Managements |
Bus HD 2745 .D85 |
| Who's Who in Finance and Industry |
Bus HF 3023 .A2 W5 |
- Demographic & Statistical
| American Demographics (magazine) |
Available in the Periodicals Dept. |
| (This magazine is also available full-text in library databases.) |
| The Sourcebook of County Demographics |
Bus HA 203 .S65 |
| The Sourcebook of Zip Code Demographics |
Bus HA 203 .S66 |
| Demographics USA (County) |
Bus HF 5415.1 .D46x |
| Demographics USA (Zip) |
Bus HF 5415.3 .D463x |
| The American Marketplace |
Bus HA 203 .A635 |
| U.S. Market Trends & Forecasts |
Bus HF 5415.1 .U7 |
| Statistical Abstract of the United States |
Ref HA 202 |
| (The Statistical Abstract is also available at:
http://www.census.gov/compendia/statab/) |
- Professional & Trade Associations
| Encyclopedia of Associations |
Ref AS 22 .E5 |
- Company
| The Library has
many directories available for locating local, national, and international companies.
Listed below are just a few. See also Online Resources, especially Hoover's
Online, for additional information. |
| D & B Million Dollar Directory |
Bus HC 102 .D8 |
| Value Line |
Available at the Reference Desk |
| D & B Regional Directories: NY Metro |
Bus HG 4058 .N56 |
| D & B Regional Directories: Long Island |
Bus HG 4057 .N7 D86 |
- Industry
| Standard & Poor's Industry Surveys |
Available at the Reference Desk |
| Encyclopedia of American Industries |
Bus HC 102 .E53 |
| U.S. Industry & Trade Outlook |
Bus HC 101 .U54 |
ONLINE RESOURCES:
The following resources are available on campus and from home. A University I.D. card with a barcode
will provide access from off campus. Go to the Circulation Desk of the Library to obtain a barcode.
Part of the Gale Virtual Reference Library, this explores the evolution of the public relations field,
with examples from history describing events, changing practices, and the key figures who developed
and expanded the profession.
Business Source
Premier provides full text articles for over 8,000 scholarly business journals and
other sources, including full text for more than 1,100 scholarly business publications. Coverage
includes virtually all subject areas related to business. This database provides full text (PDF) for
more than 350 of the top scholarly journals dating as far back as 1922.
Directory services provided by the American Society of Association Executives.
Use Hoover's Online to find overview, history, and some financial information about
your company. Easy links are provided for SEC filings (10-K).
Use "Advanced Search" to locate company and industry information, investment reports,
history, rankings, and many current articles.
Produced by the same company as the Business & Company Resource Center, this
database provides similar information in a somewhat different format.
The ProQuest databases provide a wealth of information in full-text articles. Use the
"Advanced Search" to locate articles by specific company and/or subject heading.
In addition to the features found in Hoover's Online, the Mergent database provides 15
years of financials, investment information, annual reports, and EDGAR (SEC) filings.
Financials can be downloaded to Excel, and reports of multiple companies can be created.
HTML by Robert Delaney
robert.delaney@liu.edu
|
