CHEVROLET TEAMS UP WITH EDUCATION

Brookville, NY - September 20, 2005 Chevrolet is sponsoring a unique, industry-education course where marketing students from thirteen universities will promote Chevrolet’s all-new premium compact car the Cobalt and the all-new 2006 HHR to a key target market – fellow college peers.

A university campus is the ideal environment to teach young adults about the all-new Chevrolet Cobalt and HHR. Who better to speak to college students than other college students? This innovative approach is underscored by recent findings from Yankelovich Partners, Inc. emphasizing, “The idea is to let Gen Y “stumble” upon a brand in unexpected places. The way to communicate with this group, which is generally mistrustful of mass media, is to reach them on their terms, turf and time.”

In addition to C.W. Post, there are twelve universities across the country participating in this exciting learning opportunity. This unique partnership is part of an industry-education program sponsored by Chevrolet known as the Chevrolet Marketing Internship Program.

This fall, 40 marketing students from C.W. Post are being given a rare opportunity to put their education to work in the real world with a prestige client. Over the next 15 weeks, these students will create a fully functioning marketing agency responsible for researching, implementing and evaluating an integrated marketing campaign for their client, Chevrolet. The student developed marketing and communication strategies will be focused directly on their peers to effectively convey the exhilarating Chevrolet Cobalt and HHR. Students receive a $2,500 budget to help bring their plans to life.

After organizing their agency and researching their target market, student teams will spend the initial stage of the semester formulating their marketing strategy recommendations and campaign ideas. They will have the opportunity to design an IMC aimed at increasing awareness for the Chevrolet Cobalt and HHR while informing fellow students about the Chevrolet brand and the all-new Chevrolet Cobalt and HHR. After presenting their concept to executives from Chevrolet, the students will execute their campaign as well as track and analyze its results. The program culminates in a formal, agency-style presentation that serves as a unique opportunity for students to develop public speaking and presentation skills, in addition to building self-confidence.

Today's college students are in a "catch-22" when entering the job market. They lack experience and find themselves in a situation where they may have a difficult time finding a job due to their inexperience. The Chevrolet Marketing Internship Program effectively bridges the gap between industry and education; providing students with the hands-on, experiential learning necessary to find employment and a business partnership with an organization that offers several rewarding career options.

Watch for more information about the Chevrolet Marketing Internship Program at C.W. Post throughout the Fall 2005 semester. For further inquires regarding the Long Island University-C.W. Post project, please contact Mike Kenduck at: (631) 890-2508.