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Course Descriptions

CMA 1 Introduction to Mass Communication Theory

This course is an overview of the theoretical foundations of the mass communication field, explaining how newspapers, print, radio, television, film and web media are related by theory and practice. History, social functions and effects of media messages on audiences are examined.
On Occasion, 3 credits

CMA 2 Mass Media in American Society

This course will introduce the student to ways of thinking critically about the media culture that surrounds us and to ways of understanding the complex relationships among media society and the individual through the 20th century and to the present. Rather than covering media exhaustively, this class will examine a number of interesting and revealing examples drawn from various media and changing time periods, focusing on how the culture has adapted media, from radio to Twitter, to its needs and desires.
Every semester; 3 credits

CMA 4 Media Literacy:Behind the Message

This course introduces the student to an analytic approach to media content. Becoming media literate means developing an understanding of how media, formulate and deliver their messages as well as how audiences receive and interpret those messages.
Every Semester, 3 credits

CMA 5 Media Writing in the Digital Age

An intensive writing laboratory focusing on the specialized written communication skills required in media arts fields. Writing exercises, based on subjects drawn from the communications field, include drafting, organization and planning, analysis of formats, editing, re-writing, and team writing.
Prerequisite: ENG 2 ( C+ or better), or permission of instructor.
Every Semester, 3 credits

JOU 3 Basic Newswriting

This course is an introduction to reporting and writing of the news stpry. Emphasis is on the construction of a coherent story from available facts. Newswriting on deadline and computer skills are also stressed. This course culminates in a reporting and writing assignment using actual interviews or event coverage.
Co-requisite :ENG 1
Fall, 3 credits

JOU 56 Television News Gathering

This is a television news reporting and production course. It is a hands-on class where advanced students in journalism and broadcasting collaborate.  It is to be taken along with BDST 4 . The classes are taught back-to back. Students work in teams, rotating tasks, as they lean to write, record, and edit video news packages, and later produce a news program for PTV.
Prerequisites: BDST 5, 25; JOU 3,4,5
Co-requisite BDST 54.

ORC 1 Public Speaking

Principles of speech composition and public address with emphasis on effective speaking and fundamentals of voice and diction are covered in this course. International students may not enroll in ORC 1 in their freshman year.
Every Semester, 3 credits

ORC 2 Sounds and Articulation

Explains the use of correct English sound structure in speaking and reading. Designed to provide individualized training for the improvement of voice control. This course does not provide therapy for students with severe speech disorders.
Annually, 3 credits

BDST 4 Intermediate Digital Audio Technology

This course is an introduction to the tools and techniques of digital audio production with emphasis on audio analysis, mastery of equipment, editing and assembly of programming elements. Includes music mixing for radio and production of commercial and public service announcements. Provides the student with basic technical skills required in audio production.
Prerequisites: Media Arts majors and
Electronic Media minors only.
Every Semester, 3 credits

BDST 5 Radio and Television Speech

This course is an introduction to the microphone and camera speaking techniques critical for electronic journalism and broadcast announcing. Audio and video recording of news, commercial and dramatic scripts allow the student to evaluate his/her own progress.
Prerequisites: ORC 1.
Every Semester, 3 credits

BDST 6 Intermediate Television Production: Studio

Basic techniques of multi-camera production in the studio setting, including camera, audio, graphics, lighting, scenery, special effects and basic editing. Students learn how a production moves from idea to finished product. Media Arts majors and Electronic Media minors only.
Every Semester, Fall 3 credits

BDST 11 Production Essentials I: Audio

This course is designed to familiarize you with the basic theory and practice of audio production. You will be introduced to various techniques that cover the basics for capturing and engineering sound. This introduction to the tools and techniques of producing audio provides the foundation for sound production/reproduction essential in dealing with audio in various environments including radio, television, film, multimedia, broadcast journalism and for the web.
Every semester, 3 credits

BDST 12 Production Essential II: Video

This course introduces the student to the basics of single- camera production , including shot composition, camera movement, preproduction, postproduction , storyboarding and scripting. This course also introduces the student to  the three-camera switched live-to-tape  shoot, three camera set up, blocking, microphones , soundboard equipment ,  levels and creating a rundown.
Every semester, 3 credits

BDST 17 Writing for TV and Radio

This course covers organizing, outlining and scripting commercial, documentary, promotional and entertainment material for radio and TV. Includes study of various format requirements. The emphasis is on the development of strong writing skills. Several short scripts are written.
Prerequisite: CMA 5.
Every Semester, 3 credits

BDST 25 Intermediate Television: Field Production

This course introduces the student to single-camera video production in the field. Use of the camcorder, lighting kit, microphone, and shot composition are covered. Students produce several short projects, with emphasis on pre-production, post-production and critical analysis.
Annually, 3 credits

BDST 27,28 Applied Television

Students staff the television studio and participate in the operation of PTV , creating productions for campus television. Hours and areas of concentration are arranged according to the student’s interests and skill level, as well as the needs of the studio.
Prerequisites: BDST 6 and permission of the instructor.

Every semester, 3 credits.

BDST 34 Advanced Digital Audio Production

This course is designed to provide students with in-depth exposure to complex digital audio editing techniques through the application of advanced radio productions. Students develop imaging for various radio program formats.  This will afford students the opportunity to improve their audio production
skills and further develop their critical ear. The course will focus on creating sweepers, jingles, promos and underwriting announcements for air on the University Radio Station WCWP.
Prerequisite: BDST 4
Annually, 3 credits

BDST 46 : Producing Video for the Web

This course will merge video production and web design . Students will create several short videos and post them on their own web page. Each video will be a continouation of a previous episode , to draw the suser back to the site.  Students will  master the production of video content for the web, and creation of a web page to display their own work.
Annually, 3 credits
Prerequisite: BDST 12

BDST 54 Producing the TV Newscast

In this course , Journalism and Broadcasting students will work together to create a weekly news program to be shown live on campus cable channel PTV. Students will experience every role from assignment desk to anchor desk entailed in the wiring, field reporting , shooting and editing of news stories, as well as integrating them into a live newscast.
Annually, 3 credits
Prerequisites: BDST 25, Co-requisite JOU 56

BDST 57 Advanced Digital Editing

This course provides a detailed look at the aesthetics and techniques of video editing. The class combines lectures and laboratory work, covering the language of video editing, combining shots to create a narrative, off-line editing, creating an editing decision list, on-line editing, linear and non-linear editing. Prerequisite: BDST 6 and 25, or permission of the instructor.
Every semester, 3 credits

BDST 63, 64- Radio Newsroom

This course is a practicum for students who wish to refine their skills in news writing and anchoring for a news broadcast. Students produce news programming for broadcast on the University Radio Station WCWP.
Every semester,
3 credits

BDST 91 Senior Research in Broadcasting

Senior Research is a substantial annotated bibliography on a topic appropriate to the student’s field of interest, prepared with the guidance of a faculty mentor. The student must submit a detailed outline, rough draft and final copy of the bibliography to the ementor. Senior Research serves as the foundation for the student’s senior project. Regular meetings with the faculty mentor are required.
Prerequisite: Seniors in Broadcasting only.
Every semester, 3 credits

BDST 92 Senior Project in Broadcasting

This is an opportunity for the advanced student to apply knowledge of the electronic media field to develop an audio or video production, a script or screenplay, or a research paper. Students work independently with supervision by a faculty mentor. Regular meetings with the faculty mentor are required.
Prerequisite: Senior in Electronic Media, The Senior project must be based on the research conducted in BDST 91.
Every semester, 3 credits

ART 4 Introduction to Computer Graphics

This course is an introduction to the computer as an art-making tool. Basic computer skills, drawing, collage, manipulation of text, palette and photographic information are covered. Emphasis is on creative thinking and its application within a digital environment.
Annually, 3 credits

ART 30 Communications Photography

A basic photography course which targets the needs of the communications industry including journalism, public relations, television and advertising. Fundamentals of photography as a communicative tool include the use of the digital darkroom to produce images in both black and white and color.
On occasion
3 credits

CGPH 16 Digital Imaging

This course is an introduction to Digital Imaging aesthetics and techniques. Students use imaging software to create digital paintings, graphics and montages. Elementary animation techniques are also introduced.
Every Semester, 3 credits

CMA 10 Media Law and Ethics

This course examines the legal and ethical responsibilities of professionals working in print, electronic and new media. Students are introduced to the legal framework that supports freedom of speech and  freedom of the press and examine current laws of libel, invasion of privacy, copyright  and newsgathering , as well as FCC and other telecommunications regulations . Students also examine ethical codes  that guide media professionals and study conflicts that arise when legal and ethical principles conflict with real-world expectations.
Every Semester, 3 credits

CMA 20  Producing Web Media

This course will focus on reporting and writing for the internet in a world where convergent journalism is necessary. This class will emphasize the importance of media integration across several platforms. Class will concentrate on microblogging, blogging, and website construction. Students will learn the components of good online media by analyzing samples.  Students will then create their own  tweets, blog and websites-writing and designing them according to guidelines discussed in class. Students will use video, print, photography and audio on their sites. Students will use social networks and viral marketing to publicize their web presence.
On occasion , 3 credits