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Course Descriptions

ACC 11 Accounting Principles I

This course presents an introduction to fundamental financial accounting principles, concentrating on identifying, recording, and communicating the economic events of a business organization. This course studies the theory and practice of accounting. Topics covered during the semester include the balance sheet, income statement, and principles required to understand financial accounting systems.
Every Semester, 3 credits

ACC 12 Accounting Principles II

This course is the second in the accounting principles sequence. The first part of the course focuses on partnerships and the corporate form of business organization, including financial statement analysis and cash flow statements. Students are then introduced to managerial accounting concepts and how they can be used in fostering internal business decision-making. Information concerning the behavior of costs, profit planning, and budgeting is analyzed to enhance meaningful comprehension of managerial accounting.
Prerequisite: ACC 11
Every Semester, 3 credits

FIN 11 Corporation Finance

This course covers basic principles by which the modern corporation manages its assets, controls its liabilities and raises new capital. Topics covered include the mathematics of finance, valuation and rates of return on securities, financial statement analysis, forecasting, planning and budgeting, working capital management, introduction to capital budgeting techniques, and cost of capital considerations.
Prerequisite or Co-requisite of ACC 11 or permission of chair is required
Every Semester, 3 credits

FIN 12 Corporate Financial Policy

This writing across-the-curriculum course is an analysis of corporate policy with respect to internal financial control, capital budgeting, dividend policy, and the issuance and sale of new securities. Emphasis will be placed on corporate decision-making under uncertainty in areas of investment and financing alternatives, both domestically and internationally. Tools and techniques for risk assessment and risk management will be explored using financial calculators and spreadsheet models.
Writing Across Curriculum
Prerequisites of FIN 11 and ACC 11 are required
Every Semester, 3 credits

MGT 11 Principles of Management

This course introduces the student to management history, concepts, theories and practices. The managerial functions of planning, organizing, leading and controlling are examined.
Every Semester, 3 credits

MGT 12 Organizational Behavior

This course focuses on human behavior within organizations, including such topics as: motivation, communication, leadership, formal and informal organizations, implementing change, and organizational development.
Prerequisite: MGT 11 Every Semester, 3 credits

MGT 18 Introduction to Business Information Processing

This course is an introduction to information processing. Emphasis is on computer hardware and software and how it is integrated by end-users for management information systems. Personal Computer package (spreadsheets, database management systems, and word-processing) will be used to illustrate the tools available to managers.
Every Semester, 3 credits

FIN 71 Global Financial Markets

This course is an overview of the international financial system. International financial markets are investigated, exchange rate markets and behavior are analyzed, and hedging techniques are presented.
Prerequisite of FIN 11 is required
Annually, 3 credits

MKT 11 Marketing Principles and Practices

This is the core-marketing course for the Long Island University Undergraduate Program and it also appeals to non-business-majors who are interested in marketing. The aim of the course is to provide a rigorous and comprehensive introduction to contemporary marketing practice. The participants learn how to analyze complex business situations, identify underlying problems and decide on courses of actions with the help of the modern marketing management techniques. The students learn the concepts and terminology of modern marketing management during lectures, cases and class discussions. Application of the marketing management concepts becomes the focus for the term project.

MKT 14 Consumer Motivation and Behavior

Consumer behavior is a field of study that aims to understand decision-making processes that consumers undertake when they identify the needs of, search for, evaluate, purchase, use, and dispose of products or services. Specifically, in the context of stimuli-response modeling framework, this course covers what sequences of decision-making processes that consumers go through, how individual differences in terms of social, cultural, economic, personal, and psychological factors affect their decision-making processes, and how consumers respond to marketing stimuli such as advertising campaigns or price discounts. The knowledge of consumer behavior is expected to help marketing managers develop more effective marketing plans.

MKT 71 International Marketing

This course is a study of the international marketplace, with special emphasis on the international environment, social/cultural and political/legal differences, trade barriers, foreign entry, licensing and joint ventures, the multinational firm and global marketing strategy.
Prerequisites of MKT 11 and 14 are required
Every Semester, 3 credits

MAN 71 Business Policy

This is a capstone course in which the disciplines of management, finance, marketing and accounting are integrated to focus on policy decision-making to solve business problems. Computer based business simulations may be used to make essential policy decisions.
Prerequisites: MAN 11, 18, FIN 11, MAN 11 and Senior status
Every Semester, 3 credits

MAN 75 International Management and Cross Cultural Behavior

This course is a survey of managerial actions and practices in a global setting. The impact of economic, political, and socio-cultural differences in international business management are explored. This course provides a framework for understanding cultural differences and the implications of such differences in forming managerial policies.
Prerequisite of MAN 11 is required
Fall/Spring, 3 credits

QAS 19 Decision Analysis

This course covers the practical application of management science models to business problems. Applications include efficient allocation of scare resources, project scheduling, network design, inventory management and queuing models.
Prerequisite: Math 6 and ECO 72 Every Semester, 3 credits

LAW 13 Legal Environment of Business

This course examines the origins of law, business ethics, court system, business related torts, contracts, agency, partnership, corporations, employment law, intellectual property, and international business law.
Every Semester, 3 credits