Alex J. Kim
Assistant Professor
B.S., University of Illinois at ChicagoM.A., University of Illinois at ChicagoPh.D., Purdue University
Alex.kim@liu.edu
Specialties
Online Marketing, Online Advertising, Auction, Competitive Strategy, Game Theory, Distribution Channels
Publications
Co-author, “On the Optimal Number of Advertising Slots in a Generalized Second Price Auction” published in Marketing Letters, Vol. 23(3), 851-868.
Lectures and Presentations
Presenter, “Coordinating Traditional and Search Advertising,” Marketing Science Conference, Houston, TX (2011)
Presenter, “Optional versus Standard Features,” Marketing Science Conference, Boston, MA (2012)
Honors/Awards
Recipient, Robert W. Johnson Award for Distinguished Research, Purdue University, 2009
Bilsland Dissertation Fellowship, Purdue University, 2009-2010
AMA-Sheth Doctoral Consortium Fellow, Texas Christian University, 2010
ProfessionaL Affiliations
American Marketing Association (AMA)
INFORMS Society for Marketing Science (ISMS)