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Faculty


Lauren F. Mayor

Assistant Professor of Marketing

B.S., University of VermontM.B.A, Stony Brook UniversityPh.D., Baruch College, CUNY Graduate Center

Description

Professor Mayor joined the Marketing and International Business Department at the College of Management in the fall of 2016 after receiving her Ph.D. in Marketing from Baruch College. As a faculty member at LIU Post, she teaches classes in Consumer Motivation and Behavior and Brand Management. Her research focuses broadly on consumer behavior, with a special emphasis on auditory cues in marketing, motivated perceptual biases, health decision making, consumer disclosure and marketing and public policy issues.

Specialties

Auditory cues in marketing, motivated perceptual biases, health decision making, consumer disclosure

Publications

Co-author, "Activating Health Goals Reduces (Increases) Hedonic Evaluation of Food Brands for People Who Harbor Highly Positive (Negative) Affect toward Them", published in Appetite, 2013.

Conference Paper Presentations

Presenter, “I Feel Safer Already: Self-disclosure Increases as Nearness in Proximity Becomes Salient,” Marketing and Public Policy Conference, 2015.
Presenter, “The Effect of Chronic Dieting Goals on Auditory Perceptual Biases,” Society for Consumer Psychology Conference, 2015.
Presenter, “Activating Health Goals to Destroy Hedonic Associations with Junk Foods”, Marketing and Public Policy Conference, 2013.

Conference Poster Presentations

Presenter, “I Feel Safer Already: Self-disclosure Increases as Nearness in Proximity Becomes Salient,” Association for Consumer Research Conference, 2014.
Presenter, “The Psychological Distance of Indulgence,” Marketing and Public Policy Conference, 2014.
Presenter, “Non- Consciously Priming Health Takes the Joy out of Junk Food for Those Who Love It,” Society for Personality and Social Psychology Conference, 2012.
Presenter, “Reversing the Halo: Non-consciously Priming Health Destroys Hedonic Value of a Soft Drink Brand Among Those Who Love It,” Society for Consumer Psychology Conference, 2012.