Take Me Out to the Ballgame! New LIU Signs at Citi Field
Rita Langdon,Associate Provost and Director of Public Relations & Marketing
Long Island University, LIU Post
Long Island University's new logo and positioning statement, "Find Out How Good You Really Are," reached thousands of Mets fans who came out to Citi Field for the team's home opener against the Braves on Thursday, April 5. The bold ad, featuring LIU's new logo, is positioned in right field directly above the team's stats and to the right of the iconic PepsiCo sign.
Another ad from LIU's new campaign is featured on the opposite side of the team's scoreboard, facing externally toward Shea Road and 126th Street in Flushing Meadows. The University's new logo and positioning statement will also make its debut behind home plate beginning in June.
LIU Post advertisements will be on seen beginning April 23 in Penn Station, on major TV networks such as NBC and CBS, along major highways including the Wantagh State Parkway and the Long Island Expressway, and on airplanes flying over Jones Beach this summer. Our commercials will appear during popular shows such as the Today Show, CBS This Morning, Jimmy Fallon, Talk Soup, Access Hollywood, David Letterman, Lifetime, ESPN, CNN and News 12 next month.
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