WALK FM Radio DJ Talks About LIU’s New Branding Campaign
Rita Langdon,Associate Provost and Director of Public Relations & Marketing
Long Island University
Brookville, N.Y. - 97.5 WALK FM Radio DJ Nick Parker, a 2010 graduate of LIU Post, discussed the new University’s new rebranding and advertising campaign during his radio show on Wednesday night, December 28, 2011.
Parker, as he’s known to his avid listeners, reminisced about the upcoming New Year with his co-host Kelly Dyson and, more so, his time spent on the Post campus in Brookville. "I went there for four years. I actually ran the college radio station, WCWP," Parker mentions. During the segment, he directed listeners to the newly designed LIU Post website at http://www.liu.edu/post where his picture is prominently featured on the homepage as part of the University’s new "Find Out How Good You Really Are" campaign. He wrapped up the discussion by mentioning to his listeners that they can also find this same ad on Facebook at www.facebook.com/LIUPost.
Parker was director of both Programming & Music for WCWP 88.1 FM radio during his undergraduate studies. In 2009 he was offered a job with Z100, the world’s second largest contemporary radio station, prior to graduation. He then added a weekday show for WALK 97.5 to his resume in January 2011.
On January 1, 2012, Long Island University —one of the largest and most comprehensive private universities in the nation—will rebrand itself as LIU. A bold and greatly simplified logo will be introduced. This effort represents a "double rebranding" for the University, because simultaneous with the New Year’s Day launch, the names of LIU’s six campuses will receive shorter, more telegraphic designations, uniting them under the new LIU brand, making them more modern and memorable in a Facebook and Twitter world. For example, the C.W. Post Campus of Long Island University will now be known as LIU Post. The new logo will coincide with the "Find Out How Good You Really Are" ad campaign, which will feature newly filmed TV commercials as well as print ads splashed across prominent billboards in Times Square and Macy’s and along major highways. "We will present the University in a more contemporary way—to appeal more strongly to future students and other stakeholders," says David Steinberg, president of Long Island University. "We will accentuate the connective tissue of our University and the unique experiences to be found on each of our campuses."
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