Charles William Post
LIU Post in Brookville, NY is named for cereal tycoon Charles William Post. Mr. Post was the father of Marjorie Merriweather Post, from whom Long Island University purchased a Brookville estate to create a Nassau County campus. C.W. Post College was founded on November 29, 1954, the 100th anniversary of Charles William Post’s birth (1854-1914). Mr. Post, who was known as “C.W.”, was the founder of the Post Cereal Company, which marketed products such as Postum (a coffee substitute), Grape Nuts and Post Toasties. C.W. Post is credited as being the first person to use print advertising to promote interest in his products. Because of his revolutionary advertising techniques, he rapidly became one of the most successful business owners of his era. In building his cereal empire, Mr. Post embodied ingenuity, determination and courage – qualities that are living inspirations for the Campus' students and faculty.
The Post Cereal Company
Ca: 1920 postcard aerial view of
the Post Cereal Company in Battle Creek, Michigan
1912 Postum advertisement with Mr. Post’s motto, “There’s a Reason”