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Lemonade Stand 101: Entrepreneurship Workshop for Children at LIU Brooklyn


Sarah DeCamp,Associate Director of Public Relations

Sweet ShoppeDemonstrating its commitment to the Fort Greene community and fostering an entrepreneurial spirit among young learners, LIU Brooklyn is offering Lemonade Stand 101, an entrepreneurship workshop to elementary school children, ages seven and up. Twelve students recently participated, spending a full day discussing and brainstorming what it means to be an entrepreneur, as well as critiquing their own solutions.

The students, taught by Mike Murphy, a marketing executive with more than 25 years of experience, debated topics such as selling snow. When Murphy suggested selling snow in the desert, the children began to grasp the concept of supply and demand.

“I love how the kids always want to collaborate with each other,” said Murphy. “It’s all about helping each other, whether that is to ideate, to problem solve or just to support each other—it’s amazing.”

Participants were then divided into groups and asked to tackle a problem of their own making. Spending an hour with a variety of creative materials, the young entrepreneurs created prototypes while refining their ideas. The children discussed several variables, such as the importance of creating a valuable product at a reasonable price. They created everything from a solar-powered pocket robot butler to a portable art kit. After presenting their ideas, including target markets, the group discussed bringing the idea to the market.

Students ended the workshop by visiting the student-run Brooklyn Treat Shoppe at LIU Brooklyn, where students explained the different aspects that go into running the shop. Lemonade Stand 101 will be held on the LIU Brooklyn campus in Session 1 of the Children’s Academy summer camp, July 7 to 18. For more information, email or call 718-488-1364.

Posted 04/29/2014

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