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LIU Post Prepares Students to Enter Trillion-Dollar Fashion Merchandising Industry

New Bachelor of Science in Fashion Merchandising Program Approved by NY State Regents

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Communications & Marketing, LIU,
LIU
516-299-4177

Monica PeraltaBrookville, N.Y. (Sept. 8, 2015) – LIU Post has announced the launch of the first Fashion Merchandising Bachelor of Science program on Long Island. The four-year degree program is designed to meet the demands of the trillion-dollar global fashion industry by offering college students real-world knowledge.

“LIU Post’s location provides unparalleled access to the fashion capital of the world, New York City, making Fashion Merchandising a natural addition to LIU’s 500 academic programs,” said LIU President Dr. Kimberly R. Cline. “Students will benefit from the expertise of seasoned fashion professionals augmented through engaged learning putting their education into practice.”

The fashion industry employs more than 4.2 million Americans, providing a vibrant job market for young college graduates in an industry with domestic revenues of $250 billion. LIU Post’s Fashion Merchandising program positions students to thrive in a job market that places a premium on multiple talents by emphasizing hands-on learning and the benefit of knowledge provided by industry experts.

Students will learn how to identify the needs of consumers, track trends, communicate effectively with consumers through online and in-store advertising and promotions, and apply the necessary buying and selling skills for sustainable business practices. A minor in Fashion Merchandising is also available for students in other majors who would like to expand their career options into this competitive industry.

“LIU Post Fashion Merchandising students are entering an innovative and lucrative industry,” shares Deirdre Costa Major, president, Americana Manhasset, a high-end shopping destination center located less than five miles from the LIU Post campus. “Through our existing partnership, LIU Post students will expand their knowledge of the fashion industry through exposure to over 60 luxury and contemporary retail brands.”

Fashion merchandising students at LIU may also engage in experiential learning at the on-campus fashion boutique The Student Body, one of the six student-run businesses at LIU Post. The Student Body offers students from the Fashion Merchandising program, and across the University, an outlet to apply classroom skills by purchasing, merchandising, promoting, and selling inventory.

Fashion merchandising at LIU Post means:

  • Instruction from fashion business professionals, led by Cherie Serota, co-founder of an international apparel company whose industry experience includes work in the buying, fashion, and marketing offices of Saks Fifth Avenue and Henri Bendel.
  • Access to LIU Post’s AACSB-accredited School of Business, building a solid foundation in business principles to support the Fashion Merchandising program’s industry-specific education.
  • Proximity to New York City, a global fashion hub, home to high-profile runway shows, semi-annual fashion week, and some 800 fashion manufacturers, showrooms, specialty shops and buying offices, providing myriad opportunities for jobs and internships in the industry.
  • Immersion in the retail and design universe, including exclusive access to the executives at the premier shopping destination Americana Manhasset and other top destinations.




Posted 09/17/2015

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