NBA Takes Over LIU Brooklyn

LIU was the official Brooklyn hub for all NBA All-Star Weekend fan events, and five days of NBA action on campus, including the transformation of LIU Brooklyn’s historic Paramount Theatre into the 2015 NBA House—an interactive basketball experience for fans of all ages.

LIU Brooklyn hosted the sold-out NBA Rising Stars Challenge Practice, presented by BBVA Compass, at the Steinberg Athletic Center. Young players such as Nets star Mason Plumlee, Zach LaVine, Nerlens Noel, and Andrew Wiggins converged on the campus, further enhancing the excitement of the packed crowd of students, faculty, staff, and alumni from across the LIU community.

NBA All-Stars were joined on the court by National Wheelchair Basketball Association (NWBA) players, sports media personalities such as Rick Fox and Isaiah Thomas, NBA dancers, LIU students, administration, faculty, and alumni for an evening filled with dunks, half-court shots, and a demonstration of NBA fast-break practice drills. There was a palpable feeling of street ball showmanship and fun among the players, and a back-to-the-roots attitude.

“To have a part of NBA's All-Star Weekend at LIU Brooklyn was absolutely wonderful,” said Brad Cohen, LIU Brooklyn's athletics director. “It was a great opportunity to show what a happening place Brooklyn has and continues to become. Hosting NBA House in the Paramount Theatre showcased the university to thousands of people from the local community, and also allowed members of the student body to take part in a once-in-a-lifetime event."

NEW YORK, NY - FEBRUARY 10: General view of Center Court at NBA House presented by BBVA Compass in the LIU Paramount Theatre during the 2015 NBA All-Star on February 10, 2015 in Brooklyn, New York.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement.  Mandatory Copyright Notice: Copyright 2015 NBAE (Photo by Gregory Shamus/NBAE via Getty Images)View photo gallery>

By Nick Light, LIU Magazine Spring 2015